The 12th China international trademark brand Festival, CO sponsored by China Trademark Association and Nanchang Municipal People's government, will be held in Nanchang City, Jiangxi Province from December 4 to 7 this year.
Since 2005, China international brand Festival has gone through 11 years and been successfully held in Shenzhen, Changsha, Yinchuan and other places. After 16 years of painstaking efforts, the trademark brand Festival has become an annual international event in the field of intellectual property. In recent years, more than 4000 representatives participated in the festival. Foreign guests from more than 30 countries and regions participated in the festival. It has been widely concerned by government departments at home and abroad, international organizations, entrepreneurs and trademark circles and playing an increasingly significant role in promoting the creation, protection and application of intellectual property rights and the transformation of Chinese products to Chinese brands.
It is reported that in the first half of 2020, with the continuous improvement of the epidemic prevention and control situation in China, the resumption of work and production, the resumption of business and the resumption of the market in an orderly manner, the effect of the national macro policy continued to emerge, with 20000 new enterprises set up every day in China, and the steady recovery of China's economy is obvious, and the domestic trademark application activities also resumed and became active. In the first half of the year, the number of trademark applications in China was 4.284 million, an increase of 24.61% over the same period last year; 322 enterprises were approved to use special marks for geographical indication products, and 364 trademarks were registered. By the end of June 2020, the number of effective registered trademarks in China has reached 27.414 million, ranking first in the world for many consecutive years.
According to Ma Fu, President of the China Trademark Association, the theme of this year's brand Festival is "on trademark longitude and latitude" Building a brand future together ". The event aims to build a platform for cross-border communication among government departments, social organizations, enterprises and academia around the implementation of national intellectual property strategy and trademark brand strategy,talk about the current situation of trademark development, share brand development achievements, solve trademark hot issues and discuss the future of brand development.
According to Mr MA, on the basis of maintaining the original professional, intellectual, exemplary, interactive and international characteristics, this year's trademark brand festival will highlight the following highlights: first, the main forum of the China Trademark annual conference with the theme “links the world with the trade mark and brand helps domestic demand” responds to the call of the Central Committee, closely follows the changes of the international situation,is to promote the recovery and strengthen global exchange and cooperation in the field of intellectual property rights with trademark brand as the link and starting point, and help expand domestic demand by promoting the in-depth implementation of trademark brand strategy; second, the annual meeting sub forum focuses on the brand economic development in the post epidemic era, pays attention to the impact of thecovid-19 epidemic on trademark registration and brand operation, and explores the road of brand rising under the new pattern . Third, establishing the brand value growth forum of China's listed companies. Relying on the "Shanghai and Shenzhen listed companies' brand value ranking list" published by the China Trademark and brand research institute every year, it invites the responsible persons and industry experts of domestic well-known listed companies to discuss the construction of enterprise trademark brand management system and focus on the growth of enterprise brand value; Fourth, China brand and trademark Expo will especially set up brand exhibition areas of Hubei and Wuhan and reduce the exhibition expenses, give back to Hubei enterprises affected by the epidemic situation, publicize Hubei characteristic products, and help the economic recovery of hero cities.