The University of Arkansas already owns a federal trademark registration for “Woo Pig Sooie!”. This new sound trademark registration cannot be used for commercial purposes without the University of Arkansas’s permission or license. However, it does not pertain to non-commercial usage such as fans yelling the chant at games or anywhere else. Such use would be considered to be fair use so long as the use was not made to designate the source of goods and the use was not commercial in nature. The sound trademark can be heard here: http://tsdr.uspto.gov/documentviewer?caseId=sn86021236&docId=MRK20130726170010#docIndex=15&page=1
This is the first collegiate cheer to be registered as a trademark. The university said in a statement that it sought to trademark this cheer in order to stop those seeking to exploit it commercially. University officials say their only concern is to stop those seeking to exploit the trademark commercially. The Hog Call has been synonymous with the University of Arkansas since the 1920s.
Other examples of registered sound trademarks include NBC’s chimes, the Tivo popping noises when using the remote control, the Intel chimes, the ESPN nah nah nah, nah nah nah, the Yahoo! yodel, and the duck quaking “Aflac”, all of which can be heard here: http://www.uspto.gov/trademarks/soundmarks/
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